Shady Nicky designs one-of-a-kind, custom-made upcycled vintage designer eyewear. Every pair is handcrafted by combining existing frames into entirely new creations, giving classic designs a second life.

The logo is a key element of the brand identity. It needed to be visually striking while capturing the essence of Shady91: creating unique upcycled designer eyewear. Each pair is a hybrid of old and new frames, so the concept of fusion became the foundation of the identity. Both the S91 monogram and the signature Shady pattern seamlessly merge into one another, symbolizing the transformation and fusion behind every design.